ABOUT US
Building Better Local Visibility With Spruce Local
Empowering Local Businesses to Thrive Online
Our mission is to help home service businesses dominate their local market through expert Google Business Profile management. We believe the best contractors deserve to be the most visible ones, and we make that happen with zero homework on their end.
What Drives Everything We Do
- Results Over Activity: We measure success by your ranking heatmap, not by how many posts we published. Every action we take is designed to move the needle on your local visibility and lead volume.
- Zero Homework: A 30-minute onboarding call. After that, your entire local presence runs without you. We ask for job photos occasionally, and you review monthly reports. Otherwise, we handle it all.
- Full Transparency: Monthly before-and-after ranking heatmaps, keyword tracking, lead value estimates, and a complete activity log. You always know exactly what we are doing and how it is working.
- Industry Focus: We specialize exclusively in home service businesses. That means we understand your customer journey, your seasonal patterns, and the specific ranking factors that matter for your industry.
- The 180-Day Guarantee: If after 90 days your local visibility hasn't measurably improved on your monthly ranking heatmap, we work for free for up to 90 additional days until it does. No fine print. That is how confident we are in our process.
Experts Dedicated to Your Success
Every member of Spruce Local is selected for their expertise in local SEO, strong understanding of the home service industry, and focus on results you can actually see. We continually invest in training and staying ahead of the latest Google algorithm changes so your business always has a competitive edge.
Trusted by Home Service Professionals
We specialize in helping home service businesses dominate their local markets through proven SEO strategies.
HVAC Contractors
Specialized Google Business Profile management for HVAC contractors. Capture emergency heating and cooling calls with optimized local SEO.
Commercial Refrigeration
Google Business Profile management for commercial refrigeration companies. Dominate Google Maps and capture emergency service calls.
Electricians
Specialized Google Business Profile management for electricians. Get found on Google Maps for panel upgrades, EV chargers, and emergency repairs.
Plumbers
Google Business Profile management for plumbing companies. Dominate Google Maps for emergency plumber, water heater, and drain cleaning searches.
Pest Control
Specialized Google Business Profile management for pest control companies. Dominate Google Maps for pest control, exterminator, and termite treatment searches.
Pressure Washing
Google Business Profile management for pressure washing companies. Dominate Google Maps for pressure washing and power washing searches in your area.
Roofing Contractors
Google Business Profile management for roofing contractors. Get found on Google Maps for roof repair, replacement, and inspection searches.
Carpet Cleaners
Google Business Profile management for carpet cleaners. Dominate Google Maps for carpet cleaning, rug cleaning, and upholstery cleaning searches.
Straightforward, Stress-Free Partnership
We are here to make your local SEO experience straightforward and stress-free. From the initial assessment to monthly reporting, you receive clear communication and expert guidance at every turn. No jargon, no confusion, just results you can see on your monthly ranking heatmap. Experience local SEO done right with Spruce Local.
Customer Reviews
We went from barely showing up on Google Maps to being in the top 3 for every HVAC search in our area. Phone's been ringing non-stop since month two. These guys know what they're doing.
I was paying another company $800 a month and getting nowhere. Switched to Spruce Local and within 60 days we were outranking guys who've been in business 20 years. Should've done this sooner.
The heatmaps they send every month actually make sense. I can see exactly where we're ranking and where we need to improve. My guys are busier than they've ever been.
We do a lot of emergency furnace work in winter. Since we started with Spruce Local, those emergency calls are up probably 50%. They understand the HVAC business and what customers are actually searching for.
I just send them photos from job sites once in a while and they handle everything else. Went from like 15 reviews to over 90 in six months. Makes a huge difference when people are picking between us and the competition.
Since we started with Spruce Local, our phone has been ringing off the hook. We went from maybe two calls a week to six or seven. The heatmap reports are amazing — you can actually see the progress.
I was skeptical at first — another marketing company promising the world. But the before-and-after heatmap in month one proved me wrong. Our Google ranking jumped 14 spots for pest control searches in our area.
My garage door business was stuck. Too many competitors, too hard to stand out. Spruce Local got my profile optimized and within 60 days we were in the top 3 map results. Best decision I've made for the business.
I don't understand all the SEO stuff and I don't need to. My Google profile went from barely existing to the first thing people see when they search for a roofer in my area. The phone definitely knows the difference.
Tree service is super competitive here. We were buried on page two. After three months with Spruce Local, we're consistently in the top 3 for tree removal and stump grinding. The guy who used to get those calls is now getting fewer.
What sold me was the 180-day guarantee — no one else offers that. We're a painting company and our business is seasonal. They optimized our profile before spring and we had our busiest season ever.
Partner With a Team That Gets Your Industry
We've helped many home service businesses just like yours transform their online presence. Let's talk about what's possible for your business.
See how we can help you stand out in your local market.