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GMB, GBP, Map Pack, citations: different labels often point at a simple part of your Google listing.
The quick translation
The name changed over time. Owners still say Google My Business or GMB; Google now says Google Business Profile. Customers mostly see a business listing in Search or Maps.
The business information, reviews, photos, hours, and actions people see in Google Search and Maps. Google calls it a Business Profile.
The old product name many owners still use. Google renamed it Google Business Profile; people usually mean the same listing.
Google’s current formal name for the listing. Spruce Local usually says Google listing because it is clearer.
The small group of map results shown near the top of many local searches. Owners often call it the top of Maps.
The main label that tells Google what kind of business this is, such as Plumber or HVAC contractor. It should match the core work.
An additional accurate business type. More categories are not automatically better; each one must describe real work.
A business that travels to customers and does not receive them at its address. Its public listing normally hides the address.
A business that both receives customers at a staffed location and travels to customers. It may show an address and service areas.
Google’s process for confirming that the business exists and the person claiming it can represent it. Methods vary by profile.
A restriction that removes or limits a profile after Google identifies an eligibility, policy, or trust problem. Fix the cause before appealing.
A second profile representing the same business or location. Duplicates can split reviews and confuse customers.
The towns, postal codes, or regions a traveling business says it serves. Adding an area does not guarantee ranking there.
A mention of the business name, address, phone, or website on another site, such as a trade directory or chamber listing.
A report that checks the same search from several points across an area, showing how visibility changes with the searcher’s location.
The broad agency term for work that helps a business appear in nearby searches. Google listing, reviews, website pages, and accurate business mentions can all be part of it.
Sending a public review request only to customers expected to leave a positive rating. Google prohibits selectively soliciting positive reviews.
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